Understanding Media

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Fewer Opportunities and Rigid Expectations

People think that men and women are meant to do specific works.
The reason they did this is because they feel that outside the home too, women are good at only certain jobs.

→ Many people believe in these stereotypes, many girls do not get the same support that boys do to study and train to become doctors and engineers.

Learning for Change

Today, it is difficult for us to imagine that school and learning could be seen as not appropriate for some children.
In the past, the skill of reading and writing was known to only a few.
In the nineteenth century, many new ideas about education and learning emerged.

Schooling and Education Today

Today, both boys and girls attend school in large numbers.
There still remain differences between the education of boys and girls.
According to the 1961 census, about 40 per cent of all boys and men (7 years old and above) were literate compared to just 15 per cent of all girls and women.
In the most recent census of 2011, these figures have grown to 82 per cent for boys and men, and 65 per cent for girls and women.

→ The percentage of the male group is still higher than the female group.

→ SC and ST girls leave school at a rate that is higher than the category ‘All Girls’.

→ The 2011 census also found that Muslim girls are less likely, than Dalit and Adivasi girls, to complete primary school.

Women’s Movement

Women and girls now have the right to study and go to school.
Women individually, and collectively have struggled to bring about these changes. This struggle is known as the Women’s Movement.
Many men support the women’s movement as well.

Campaigning

Campaigns to fight discrimination and violence against women are an important part of the women’s movement.

→ A law was made in 2006 to give women who face physical and mental violence within their homes, also called domestic violence, some legal protection.

Raising Awareness

The women’s movements’ message has been spread through street plays, songs and public meetings.

Protesting

The women’s movement raises its voice when violations against women take place.

Showing Solidarity

The women’s movement is also about showing solidarity with other women and causes.

MCQs

1. This refers to news reports, articles, interviews, stories, etc., that are printed in newspapers, magazines and books for a wide audience to read.

(a) Report

(b) Broadcast

(d) Publish

► (d) Publish

2. Which of the following is not the example of digital media

(a) Book

(b) TV

(d) Internet

► (a) Book

3. Which of the following is not an example of social advertisement

(a) Paying tax on time

(b) Use of sunsilk for your hair

(d) Using energy saving fuel

► (b) Use of sunsilk for your hair

4. This word is used to refer to a TV or radio programme that is widely transmitted.

(a) Print

(b) Broadcast

(d) Report

► (b) Broadcast

5. Which of the following is example of print media

(a) Radio and Magazine

(b) Newspaper and Magazine report

(d) Telephone and Newspaper

► (b) Newspaper and Magazine report

6. The promotion of the saleable goods, services and ideas by a reputed sponsor is termed as

(a) Ideology

(b) Advertising

(d) Selling

► (b) Advertising

7. This refers to a thing or service that has been made for being sold in the market.

(a) Consumer

(b) Selling

(d) Product

► (d) Product

8. One word that is often used to collectively refer to the radio, TV, newspapers, Internet and several other forms of communication. This word is

(a) Communication

(b) Media

(d) Press Conference

► (b) Media

9. Media decides which subject to highlight and hence

(a) Memorandum

(b) Report

(d) Meeting

► (c) Sets the agenda

10. Objective of media are as follows

(a) Highlight the visits of a famous political party

(b) New of major political events

(d) Separate news from opinion

► (c) Highlight one side of the aspects

11. Media is the plural form of the word

(a) Medium

(b) Midia

(d) Medio

► (a) Medium

12. This word refers to people's lives being identified by the products they own, the clothes they wear, the places they eat in, etc.

(a) Lifelong

(b) Lifestyle

(d) Lifelike

► (b) Lifestyle

13. __________ can reach millions of people because they use certain technologies

(a) Newspapers, television and telephone

(b) Newspapers, Mobile and telephone

(d) Newspapers, Mobile and radio

► (c) Newspapers, television and radio

14. When the government prevents either a news item, or scenes from a movie, or the lyrics of a song from being shared with the larger public, this is referred to as

(a) Press Conference

(b) Censorship

(d) Sensorship

► (b) Censorship

15. What is local media

(a) Media run by local groups intended to cover local issues of people in remote areas

(b) Media run by state groups intended to cover local issues of people in remote areas

(d) Media run by international groups intended to cover local issues of people in remote areas

► (a) Media run by local groups intended to cover local issues of people in remote areas

16. When a large number of people come together and openly state their opposition to some issue. Organising a rally, starting a signature campaign, blocking roads etc. are some of the ways in which this is done

(a) Violence

(b) Riot

(d) Public protest

► (d) Public protest

17. ______ refer to advertisements made by the State or private agencies that have a larger message for society